Date: October 15, 2025
Fortifi Capital (“we,” “us,” “our”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy describes how we collect, use, disclose, and protect information when you visit our website fortificap.com (the “Site”) or otherwise engage with our services.
1. Information We Collect
We may collect the following categories of information:
a) Information you provide directly
- Name, email address, phone number, mailing address — when you contact us, fill in forms, apply for services, or otherwise provide us with information.
- Other information you provide when communicating with us (e.g. in messages, application forms, attachments).
b) Automatically collected information
- Usage data such as IP address, browser type and version, operating system, referring site, pages you visit, time spent, and timestamps.
- Device identifiers and metadata.
- Cookies, web beacons, and similar tracking technologies (see Section 5).
c) Third-party / external sources
- We may obtain information from third-party service providers (e.g. analytics providers) or partners, consistent with applicable law.
2. Use of Information
We use collected information for the following purposes:
- To provide, operate, maintain, and improve our services and website.
- To respond to inquiries and provide support.
- To process applications, agreements, and transactions.
- To communicate with you (e.g. by email, phone, or messages) regarding updates, offers, or information relevant to our services.
- To monitor usage, analyze trends, and gather statistical data to improve the Site.
- To detect, prevent, or address security issues, fraud, or other harmful activity.
- To comply with legal obligations or enforce our rights.
3. Legal Basis for Processing (if applicable)
Where required by law (e.g. under GDPR or applicable data protection legislation), our legal bases for processing your personal data include:
- Processing is necessary for the performance of a contract between you and us.
- Processing is necessary to comply with a legal obligation.
- Processing is in our legitimate interests, so long as those interests do not override your rights and freedoms.
- You have given your consent (where applicable) for specific processing purposes.
4. Disclosure of Information
We may share your information with:
- Service providers and subcontractors (e.g. hosting, IT, analytics, marketing) to perform functions on our behalf, under confidentiality obligations.
- Affiliates and business partners, in accordance with jointly agreed purposes.
- Legal or regulatory authorities, when required by law or to protect our legal rights, or in response to lawful requests.
- Business transfers: in connection with mergers, acquisitions, reorganizations, or sale of assets, your data may be transferred to a successor entity (with notice where required).
- Aggregated or anonymized data: that does not identify you, for business, research, or marketing purposes.
*Fortifi Capital does not sell, share, or rent customer information or mobile data for marketing or advertising purposes.*
5. Cookies and Tracking Technologies
We (and third-party service providers) may use cookies, web beacons, pixels, local storage, and similar technologies to collect information about your usage of the Site. This helps us:
- Recognize you when you return.
- Customize or personalize your experience.
- Analyze and improve the performance of the Site.
You can control cookies via your browser settings. However, disabling certain cookies may limit your ability to use certain features or services on the Site.
6. Security
We implement administrative, technical, and organizational safeguards designed to protect your personal data from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
7. Retention of Information
We retain your personal data only as long as necessary to fulfill the purposes outlined above, or as required by law, whichever is longer. When information is no longer needed, we securely delete or anonymize it.
8. Your Rights (where applicable)
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Right to access or obtain a copy of your data.
- Right to rectify or correct inaccurate or incomplete data.
- Right to erase or delete your personal data (“right to be forgotten”).
- Right to restrict or object to certain processing.
- Right to data portability.
- Right to withdraw consent where we rely on consent.
- Right to lodge a complaint with a supervisory authority.
To exercise your rights, please contact us using the details below. We may ask you to verify your identity before acting on your request.
9. Children’s Privacy
The Site is not directed to children under 16 (or other applicable minimum age). We do not knowingly collect personal information from minors. If you believe we have collected data from a minor, please contact us and we will delete it.
10. Third-party Links and Services
Our Site may contain links to external websites, products, or services that are not controlled by us. This Privacy Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.
11. International Data Transfers
If you are accessing the Site from outside the United States (or other country of operation), your personal data may be transferred to, stored, or processed in countries other than your own. We will take appropriate steps to ensure that transfers comply with applicable data protection requirements and your rights are respected.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on the Site with a revised “Effective Date.” Your continued use of the Site after changes constitutes acceptance of the revised policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact:
Fortifi Capital
Phone: 646-412-7266
Email: Submissions@fortificap.com
Address: Garden City / White Plains, New York
